Turn Your Audience Data Into a Revenue-Driving Asset
We help brands activate their buyer, lead, donor, and subscriber data—driving internal growth and external revenue streams.
You paid to build your audience. Now it’s time to get paid back.
Trusted Data Monetization and Audience Activation Partners
Monetize What You’ve Already Built
We help you unlock hidden value from your existing data assets—internally and externally.
- Internal Monetization: Cross-Sells, Upsells, Retargeting Campaigns
- External Monetization: Lead Sales, List Rentals, Audience Licensing
- Behavioral Targeting: Monetize Openers, Clickers, and Active Engagement Segments
- Profile Building: Slice, Dice, Append, and Enrich Your Data for Higher Value
- Demand Generation: Sell Audiences (Buyers, Donors, Subscribers) to Third-Party Advertisers
Your Audience Is an Asset—Not Just a Marketing Expense
If you’re only using your audience once, you’re leaving serious money on the table.
We help you turn passive data into active revenue.
- Maximize ROI from your acquisition spend
- Build new revenue streams without new customer acquisition costs
- Increase the enterprise value of your business
Our Data Monetization Process
Strategy, segmentation, activation—executed for maximum revenue lift.
01
Audience Audit and Segmentation Mapping
02
Revenue Opportunity Identification (Internal + External)
03
Activation Planning and Campaign Execution
04
Structuring Deals with Agencies, Brokers, and Data Co-Ops
05
Ongoing Optimization, Data Hygiene, and Revenue Expansion
Ready to Turn Your Audience Into a Revenue Stream?
Let’s unlock hidden value inside your buyers, leads, subscribers, and donors.
Robert Vanselow
Principal, Mediafy
E-Commerce Growth Leader
20+ Years of Experience