Meet Robert Vanselow
Principal at Mediafy | Digital Strategist, Operator, and Builder
Built for Leadership. Wired for Execution.
Robert Vanselow is a no-fluff digital strategist, operator, and builder with 20+ years of experience leading marketing, data monetization, e-commerce initiatives, and business development at PE-backed startups and public companies.
His leadership mindset was forged at Oak Ridge Military Academy in North Carolina, where he served as a cadet, Color Guard Commander, and Captain in the U.S. Army JROTC program.
It’s where he first learned what real leadership looks like: discipline, accountability, and showing up every damn day. That mindset still drives how he operates today—calm under pressure, clear on priorities, and focused on outcomes that matter.
U.S.-Trained. LATAM-Powered.
Robert built his career in the U.S., running large-scale marketing programs, leading customer acquisition, data monetization efforts, and scaling performance across high-growth organizations.
His track record spans e-commerce, AdTech, digital media, lead gen, and performance marketing companies—delivering results in sectors like health, finance, insurance, politics, property, and auto.
That experience laid the foundation for Mediafy—a Florida-based firm that delivers strategy, execution, and scale through consulting or fractional digital leadership.
With a corporate base in Florida and operations anchored in Panama, Robert leads a trusted LATAM execution team—delivering lean ops, fast turnarounds, and measurable results without sacrificing quality, for clients across the U.S.
Consulting or Fractional—Your Call
Robert partners with companies in two ways:
Consultant
Advises on digital growth, lifecycle marketing, paid acquisition, and data monetization.
Fractional Digital Director
Embeds inside your org to lead execution, optimize ops, and build internal muscle.
Whether you need a strategist in your corner or an operator in the trenches, Robert brings leadership that moves the needle—no fluff, no decks, no agency spin.
Proven Results. Real-World Impact.
Led cross-functional teams of 35+ across marketing, sales, ops, and tech
Managed up to $10MM in annual marketing budgets
Oversaw up to $35MM in P&Ls across multiple business units
Drove over $400MM in career-attributed revenue
Always Learning
- MBA University of Maryland
- BS, Marketing Ferrum College
- Graduate Certificate, Data Analytics University of San Diego
- Executive Ed, E-Commerce George Washington University
Dig Deeper
Visit Robert Vanselow’s Personal Site
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View Robert Vanselow’s LinkedIn Profile
To connect and see a more detailed breakdown of experience.
Let’s Work Together
If you’re looking for a partner to lead strategy and execution—without the fluff—let’s talk.
Robert Vanselow
Principal, Mediafy
E-Commerce Growth Leader
20+ Years of Experience